NEW YORK LATELY screens this Valentine’s Day Weekend! Actors Jenn Dees, Mark DiConzo and myself will be in attendance for a Q&A immediately after screening.
Date: Sat (Feb 13th) – 12:30 PM Venue: Rams Head Tavern (33 West Street Annapolis, Maryland 21401)
Doors Open at 12 Noon Purchase Tickets Online Here – $8 in Advance $10 at the Door
The cast and I are thrilled to be invited by Peri and Lisa Lewnes — founders of the Annapolis Pretentious Film Society – to share our film New York Lately on Saturday (Feb 13th). We could not be happier to have it screen at the Rams Head On Stage which is an exciting new way to experience and enjoy films. As this emerging cinema series grows in popularity, we believe it will be a showcase on how the independent film scene is evolving and the new ways filmmakers can connect with their audiences.
I find it fitting that we will screen over Valentine’s weekend as the film explores themes of friendship, relationship heartaches, determination and new found love. It’s not your typical movie and will hopefully surprise you in some ways. Although I love all types of films, there is a special place in my heart for those whose genre is not clearly defined. To me it’s so refreshing to watch a film that reflects real-life; where there can be happiness, sadness and comedy occurring all at the same time. Some of my favorite masters of film are able to do this with great care.
It has been a long road in completing the film and slowly building audiences and fans for it across the country. I am honored and give special thanks to Peri and Lisa for embracing New York Lately and allowing us this opportunity to share it with their film community — with you. Independent films truly begin with your support.
We look forward to being there and meeting everyone soon.
Earlier this month, I posted a blog about making a film and facing its praise and criticism (you can read it here). The main question it led to was this:
How do you find your audience — so they can find YOU?
What I mean by this is we as filmmakers first need to find an audience (i.e distribution) to get our films out there. This is a given. In today’s market, independent filmmakers realize that it is simply not enough to strive to make a quality piece of work. Half the battle (if not more) is spending time and effort to get the film out there via various outlets — by whatever means — to give audiences the opportunity to experience your work. With savvy grassroots campaigns and marketing techniques, indie filmmakers obviously know this emerging component is crucial for a film’s success.
However, I have learned that now more than ever it is imperative to not just find an audience — but to find YOUR audience. This is crucial and therein lies our dilemma. Our Catch-22. Our chicken and the egg. In order to gain a loyal following, you first have to get the work into the hands of the film enthusiasts who will appreciate your type of film. Finding your audience is the only way you can continue to prosper as a filmmaker and sustain a career. Your audience will be there to support you for every film you do.
What’s the best way to get your film out there to maximize its exposure? How do you find that person who is ready for your unique cinematic experience? If there were easy answers, everyone would do it. However, I do know that they are out there….hungry for good films. Hungry for your film. I can’t really name one person who says they don’t watch movies — but it’s getting harder and harder to compete in today’s film market (Hollywood, cable/TV, video games, etc) to be noticed and have your film be in demand.
NEW YORK LATELY (Post Screening Q&A)
I completed my first feature NEW YORK LATELY (NYL) in October 2008 — and just now it is starting to find its legs in the festival circuit. I am a big proponent of showing up in person (if possible) for every festival screening. Making an appearance shows that you appreciate the festival selection as well as gives an opportunity to make connections with people who support you. With each festival visit, I hope to plant the seeds of my future work — so that for those that enjoy NYL will look forward to WHAT’S UP LOVELY coming next year. Hopefully, awareness spreads throughout their network, so that people become more interested in seeking out my films (past/present/future).
My main learning lesson with NYL (in terms of PR) was it is never too early to begin building awareness. I started to publicize it once I completed the entire film in October 2008, which I believe now was way too late. With LOVELY, there is already a growing awareness of the film — and this is months prior to it being ready for festivals, screenings and the DVD/VOD release.
Audiences at 2009 Sedona Film Festival in line for NEW YORK LATELY
Are festivals the only way to bond with film enthusiasts? Thankfully not anymore — although I do have to say screening your film in front of a packed crowd in a theater is an incredible rush. However, there are new avenues (both on the Web and in person) to form connections with potential viewers of your work. The independent film movement is ever-shifting — so wouldn’t it be great if you had supporters following you no matter what?
So I ask you: Who is your audience? Where do you find your supporters? Film Festivals? Film Series? Self-Initiated Private/Public Screenings? DVD giveaways? Online Streaming? Film trailers? Blogs? Official film websites? Social Networking? Friend/Family/Colleagues? Whatever else you can think of?
Having achieved picture lock with WHAT’S UP LOVELY, I feel that I am now able to fully cover the details of the decision-making process during the editing stage — and how engaging with test audiences affected its final outcome. Mind you, we are still in post-production as of this writing (currently getting the score and sound work done) so never say never, but I’m 99.9% sure that the edit is locked.
After wrapping production in May 2009, I began the task of putting together an assembly cut based on the treatment that I had developed with Jenn Dees (who plays the main character “Luci”). Since I was editing the project myself, I took the very unorthodox approach of not slating a single take as we shot. I knew that I was going to personally log and organize all the footage — which meant watching every single frame that was shot (in addition to already having seen it “live on the set”). Becoming very familiar with the footage — every nuance and performance — would be my goal before beginning the creative edit. Would I do this again? It depends on the project. For something with a concrete script with scene numbers — no way. For another improv-based project such as this — probably.
The Editing Begins
Here is my LOVELY Editing Roadmap. I managed to sketch it out (during about Week 6 of the editing phase) while waiting to meet a friend at a hotel in New York’s Union Square. Yes, my mind works at the oddest times which is why I try to bring a notebook me wherever I go.
(CLICK THE PICTURE TO ENLARGE — there are spoliers in there, but I wouldn’t worry about it. Good for you if you can read my chicken scratch let alone make sense of anything. I think I’m insane.)
As you can see (or more likely as you CAN’T see) — my mind was going all over the place as I ordered out every single scene of the film. I also added little notes for new ideas to try out. Then I shuffled scenes around a bit as I was sketching the roadmap as things became clearer on the order they needed to appear.
I am sure this method is pretty unusual, but it definitely helped me since there was no formal script. And having edited for several weeks I finally could feel what was working and what was not in terms of storytelling and pacing.
In early August 2009, a preliminary cut was finished and in enough shape to share with an audience for feedback. Not having access to an affordable public venue, I invited people over to my apartment. Ideally for my next project(s) – I will be able to locate someplace in New York within my budget to hold test screenings. Many non-traditional places willing to let you use their space require the projector and screen – which I do not own. Researching such venues with the necessary equipment is on my To-Do list.
Anonymous surveys were handed out to the audience members (comprised of close friends and colleagues — and friends of friends) after the screening. I also extended an invitation to stay afterward and discuss the film should they wish to share their thoughts in an open forum with others. Following the model provided by Zak Forsman, I informed everyone that I would not defend anything in the film during the talk. I was simply there to listen and address specific questions — which I turned back on them if at all possible to see how their initial reactions from the screening influenced their thoughts and conclusions about the film.
ASSEMBLY CUT SCREENING – 76 mins – Initial reactions were mainly confusions and dislikes around three specific scenes (thankfully, it was consistently these three scenes or I would have been in trouble trying to figure out where to begin). To my relief everyone liked the main character “Luci” and actually wanted more of her — even though she already occupied about 90% of the screen time. This was a very good sign we were on the right track — as both Jenn and I felt it was crucial to create a likable character if the audience was to spend as much time with her as they do. For this cut, the original ending was entirely omitted and a new (more open-ended) one was created. This film leaves much to interpretation and I was concerned it was too out there for its own good. I am aware of the motto that “It’s good to be ambiguous…but you have to be clearly ambiguous.” The good news was everyone seemed ok with the ending. It should be noted that the crowd invited consisted of people who enjoy arthouse cinema and therefore my target audience.
Before the next screening, I met with Jenn to discuss the audience reaction. We talked about the changes needed and some voiceover work that had to be revised to match the evolving storyline.
ROUGH CUT 1 SCREENING - 71 mins – Original ending reinstated (but now placed in Act 1 of the film). Shaved off a few minutes by tightening every scene in the film (removed extraneous dialogue, added additional voiceover sequences). Anonymous surveys later revealed that now only one scene (of the original three unclear scenes identified at the previous screening) still needed some work. Additionally, post-screening conversations revealed that a few viewers picked up on the story elements loosely based on a literary classic (which shall remain nameless) which I was happy to hear — but I was encouraged to be more “clearly ambiguous” for the next cut should I wish viewers to really pick up on it. The talk also sparked a healthy debate in the room regarding the film’s symbolism and themes (I just sat back and smiled knowing the film had done its job in that respect).
Before the next rough cut screening, I decided to get a few pick up shots (which was now 5 months later from the original shoot) with Jenn Dees and Aidan Kane (a supporting character) — mainly to create a newly found storyline that needed a few shots to set up. Luckily they had not changed their appearance drastically. Additionally, some major plot points in the original written treatment were not as important anymore and were dropped or trimmed down. Jenn also recorded some new voiceover material to replace previous content in light of some new story developments. We were both really encouraged in what we were discovering and shaping.
ROUGH CUT 2 SCREENING – 70 mins – Deleted 2 voiceover sequences, re-edited others. Original ending now shifted to Act 2 of the film with the newly created storyline. Added a new shot for the ending. Feedback was very positive and encouraging. Although not an all-time favorite director of mine, it was nice to hear someone say “it’s like a good David Lynch film.” I also bit my lip and held back wanting to say to the group as the film ended, “it looks like you all want to say WTF?” Maybe that’s a new genre? Instead of “arthouse cinema” it should be called “wtf cinema” — meant in a good way.
The most positive aspect of the last test screening was the questions raised were exactly the ones I wanted to hear — but did not wish the film to answer. It had achieved its goal and I was a proud father.
I went out with Jenn for a last round of pick up shots to help flesh out visually the final voiceover work. I also tinkered with swapping a few shots around — but nothing major was changed. I should also point out that in between these formal test audience screenings, I was creating multiple versions of the film and sharing them with Jenn and a few other close people for feedback.
So here we are. At Picture Lock.
As they say, a movie is written 3 times:
#1 – script (when you write it)
#2 – filming (when you shoot it)
#3 – editing (when you edit it)
For this improv based project, the whole movie ultimately comes down to the editing. Stories could be added, deleted or shaped based on the direction we wanted to go. And luckily, the way it was shot we had some flexibility to do it. We were not always locked in to one plot point. We had some options.
From the 30+ hours of footage, LOVELY has been shaped into a nice 69-minute film. You can read about how I feel regarding its running time on my blog entry titled “Size Doesn’t Matter”.
I love the test screening process. If nothing else, it gets an extra set of eyes on your film to gauge how it is working (or not). Sometimes a filmmaker can be too connected to the material and not realize that important elements can be lost in translation to others. Of course, it would be impossible to please every viewer in the room and that should never be the goal. Think of it as just another tool — a very valuable one — to help determine if you are connecting with your audience the way you want to.
FOREWORD:
In shooting “What’s Up Lovely” there were several techniques that I had to use in order to keep the costs down. Working with a micro-budget forces one to be very resourceful and aware of one’s limitations (sometimes in a good way….sometimes not).
With this film, not having much money meant that the locations we chose either had to be in a place that someone could help us secure for no fee (i.e. a friend’s place, someone’s workplace, etc) or shoot in a spot without prior permission with the risk of getting booted – guerrilla style. This should mainly happen once you’ve exhausted all resources, favors, funding and you still need to shoot at a particular location (without causing disruptions or safety concerns for anyone involved).
Of course there could be creative reasons for a filmmaker to shoot guerrilla style, but for the purposes of this article I am referring to a situation where one would like to shoot in a public space — for example a city street — without permits or permission. Please note I am not talking about private property where you would be considered breaking and entering.
To be guerrilla and shoot in a spot where one does not have official permission there are several steps to take in order to be prepared.
1. Location Scout – this is the first and most crucial step. First finding the spot that fits what you need to tell your story. Once you find it, be sure to scout it at the same time of day you would plan to shoot there (is it a weekend day? A weeknight? Monday vs. Friday?) Be mindful of foot/vehicle traffic in the area. Blocking or impeding any path is bound to draw serious attention and could get you kicked out. Ideally, look for more unpopulated areas.
2. Look for practical light sources – Try to find ways to light your scene using the available light. Do not bring in tons of lighting equipment and gear. You want to avoid getting in the public’s way at all costs unless you have a shooting permit and have permission from the proper authorities.
3. Bring minimal crew and equipment – Bring the essentials of what is needed to complete the scene. Does everyone need to be there to get it done? If not, have them wait on standby at a designated location – or even better give them the day off. The motto for this day should be “less is better”. You should also inform the cast and crew that you plan to shoot in an area without permission to make sure they are comfortable with the situation. If they are not, you need to figure out an alternative.
4. Rehearse in another spot. Assuming you have scouted the location and know its nooks and crannies, have the actors block out the action in another “safe zone” so they know what to do in the actual spot. This way no one is wasting time in the shooting area trying to figure out what to do and how to shoot it. If the action is blocked out ahead of time, the DP/crew can also see what is going to happen in order to move the scene along efficiently with you.
5. Get in and get out. Be sure to get what you need first. What are the essential shots you need to tell the story? Grab those first. Any expendable shots should be held off until the end and considered icing on the cake. If you’re not sure what shots to grab, you probably aren’t ready yet.
6. Be prepared with a contingency plan. Have a backup location should you not be allowed to shoot in your first choice. The last thing you want is to send everyone home. I’m sure juggling schedules to make the day happen was tough enough – so why go through the hassle again when everyone is there ready to go? Have a location A, B and even C if needed. Get that scheduled scene done no matter what.
7. You are a film student. People love them and support aspiring filmmakers. They understand even more that as a student you probably don’t have much money. I’ve experienced it first hand that people in NY are supportive and will leave you to your own devices if you just say: “I’m a film student.”
EPILOGUE:
So for all intents and purpose, this article is meant for your simple reading pleasure. I am neither condoning such behavior nor admitting to having done so in the past.
This is more of what I would do in theory if I had to shoot in a spot without permission. A hypothetical. Yeah, that’s it. If anyone formally asks how I was able to shoot in a certain location, I’ll always respond that we actually filmed on a sound stage made to look exactly like New York City.
***Please note that this does not apply to all situations as some cities have different permit requirements or may not have them at all. Check with your local film commission for guidelines.***
I’m holding an acting intensive on Jan 26th (Tuesday) at One on One in NYC. Below are the details about the class and times from their website. I look forward to meeting some new actors and workshopping my new material from AMERICANA!
Date: Tuesday, January 26, 2010 Time:2pm – 3:30pm (FULLY BOOKED) and 3:30pm – 5pm (only 2 spots left) Cancel Deadline: 01/18/10 Headshots due by: 01/18/10 Fee: $80
To sign up, please contact One on One
————————————– About this Class
Gary is constantly creating and filming new feature films, and loves New York talent. For this class, Gary will assign you sides to prepare from the NEW feature film he’s developing called AMERICANA. AMERICANA is about a small town car dealership, where the lives of seven contestants are explored during an endurance contest, where they must stay awake for days in order to win a brand new truck.
-This Intensive will start with a Q&A
-You will then work on your sides while Gary instructs you as he would on-set
-After working on your sides, you will recieve feedback on your work
——————-
Highly Acclaimed 2009 Films I Have Not Seen Yet:
The Hurt Locker
An Education
A Serious Man
Crazy Heart
The White Ribbon
Goodbye Solo
(500) Days of Summer
Brothers
Where the Wild Thing Are
In the Loop
Moon
The Messenger
District 9
Nine
The Cove
Afterschool
The House of the Devil
As a filmmaker I want to experiment, try different things and discover who I am. I feel that I am still early on in my development. Prior to shooting “What’s Up Lovely” I had just completed two films that more or less dealt with multiple characters. With this film, I wanted to scale back and tell a more intimate tale about one character — something that could be more personal to both the audience and myself.
Influenced by the more abstract and experimental works of David Lynch, Maya Deren, Wong Kar-Wai and Steven Soderbergh, I aimed to create a film that does not have a straightforward narrative, but rather something a bit looser in feel. I hope this film demands a second viewing (if not more) to grasp its carefully constructed framework. For me, the ideal situation is for the viewer to draw their own conclusions on what happens with Luci (played by Jenn Dees) — and whatever that is to them is indeed the film’s “correct answer”. In fact, if people are to call this film unpredictable and uncategorizeable then I will be a very happy filmmaker.
With this film I also wish to show New York City and its neighboring boroughs as an empty place that I’ve experienced during the wee hours of the night (or mornings depending how you look at it) when most sane people have gone to bed. The city is not always overcrowded and overpopulated as one would think. I find it fascinating that there are many opportunities when you can find yourself truly alone in the big city. One of the main goals of “Lovely” was to capture this feeling. We explored and shot in desolate places that some people aren’t familiar with — as opposed to being in the middle of Times Square. I wanted to walk along the outskirts — just as the main character Luci does.
Finally, I really enjoyed exploring Luci’s sense of loneliness as I was making this film. Protagonists who find themselves isolated and restless in their environment fascinate me. I hope to examine this concept further with upcoming film projects utilizing different characters and settings. Taking inspiration from works that operate as a collective (Rohmer’s “Six Moral Tales”; Kieslowski’s “Three Colors Trilogy”; Kaurismäki’s “Proletariat Trilogy”), I’ve decided to make “Lovely” the first part of the “Loneliness Trilogy”.
“What’s Up Lovely” is a new stage in my continuing development and it excites me like no other project I have done yet.
GARY KING
Writer/Director
Random Quote
“I do the stories that I do, and some people don’t like them. But that just makes me think that I’m doing my own thing — I would never defend my work. Ever.”
-- Quentin Tarantino
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